Fundamentals of Window Display (1937)

110 €



Bon exemplaire de l'ouvrage de Charles Ellison Fundamentals of Window Display consacré à l'art des vitrines. Dans cette édition de 1937, les 2 parties précédemment vendues en 2 volumes distincts sont réunies en un seul. 21 illustrations complètent le texte.



Title Fundamentals of Window Display (1937)

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      L'ouvrage Fundamentals of Window Display est organisé en 2 parties :
      Part 1
      - Making Sales Through Window Display
      - Origin and Purpose of Window Display
      - Window Value
      - Window Display and Advertising Compared
      - Seasonableness and Timeliness
      - Meeting Competition Through Display
      - Possibilities of Window Selling
      - Modern Art in Display
      - Interior Decoration

      Part 2 
      - Art and Management of Display
      - Store Front and Window Design
      - Backgrounds
      - Color in Window Display
      - Two Fundamentals in the Application of Colors
      - Theory and Classification of Colors
      - Position of Colors in Chromatic Scale
      - Properties of Colors
      - Window Flooring
      - Window Shades and Curtains
      - Display Lighting
      - Fixtures
      - System in the Display Department
      - Qualities Required in the Display Manager 


  • détails du produit

    • variante: Fundamentals of Window Display (1937)
    • disponible: 1
    • type de produit: Livre
    • collection: Théorie