Bernard Rudofsky - Are Clothes Modern? an Essay on Contemporary Apparel (1947)
Rare exemplaire complet de sa jaquette de l'ouvrage de Bernard Rudofsky intitulé Are Clothes Modern? an Essay on Contemporary Apparel. Cet ouvrage publié en 1947 est le prolongement de la réflexion initiée avec l'exposition qui prit place à New York au MOMA (Museum of Modern Art) en 1944 sous le titre Are Clothes Modern ? La mention suivante figure sur la laquette : "Obviously, Are Clothes Modern ? is not a treatise on historic costume, on pattern making or merchandising. Though it digresses necessarily into historical and psychological matters, it is written for the adult reader whether he be professionally interested in present-day clothing or merely intrigued by its social and ethical aspects."
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L'exposition Are Clothes Modern ? prend place au MOMA de New York de novembre 1944 à mars 1945.
Réalisée sous la direction de l'architecte Bernard Rudofsky, l'exposition était présentée ainsi par le musée dans le communiqué de presse de l'époque :
"In opening to the public on Wednesday, November 29, its exhibition Are Clothes Modern? the Museum of Modern Art, 11 West 53 Street, hopes to stimulate a fundamentally fresh approach to the problems of apparel. Although the exhibition does not offer specific dress reform and is in no sense a fashion show, its original and graphic analysis of the function of clothes indicates directions toward intelligent change now that ideas and conventions of dress are undergoing modification because of the wa". It is the hope of the Museum that the exhibition, by stimulating a re-examination of the subject, may have" a beneficial effect on dress comparable to that al- ready accomplished by the modern analysis of function in the field of architecture.
The exhibition, directed by Bernard Rudofsky, noted architect and designer, has a special installation designed by Mr. Rudofsky in the first floor galleries of the Museum and is arranged in ten general sections which, however, sometimes overlap or flow imperceptibly into one another. These are the Unfashionable Human Body, Excess and Superfluity, Trousers versus Skirts, the Desire to Conform, Posture Causes and Effects, the Abuse of Materials, Wisdom in Period and Folk Dress, American Pioneers, the Revival of the Rational, and the Domestic Background of Clothing."
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